Robert Felgentreu
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The AI Branding Misunderstanding
26.05.2026
Why Brands Need to Act Before They Lose Relevance While AI is already changing the conditions under which brands compete,…
Brand Logic: Why More Can Mean Less
26.05.2026
Some brands feel surprisingly big even when they do relatively little. They are not constantly broadcasting. They are not pushing…
Branding Is Broken, Or Why brndmrk Felt Necessary
24.06.2022
So here it is: brndmrk. Because the world clearly needed one more brand consultancy? I would say yes. To explain…