Brand

Strategy

Creative

Direction

Robert Felgentreu works across brand strategy, communication, and creative. He helps companies and institutions build and lead their brands systematically, combining strategic rigor and creative substance.

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Le'ts get to

Work

Leadership

When a brand or strategy process needs clear direction and a steady hand.

Focus

When assumptions, opinions, and internal noise need to turn into shared clarity.

Ideas

When rebrands, campaigns, pitches, or moments of change need ideas that are distinctive, persuasive, and rooted in the brand.

Perspective

When internal teams want an experienced outside point of view.

Expertise

When agencies need executive-level support in strategy, concept development, or creative direction.

non-exhaustive List of

BRands

about

Vita

For more than 20 years, Robert Felgentreu has led brand and communications work for companies, institutions, and public-facing organizations. He regularly speaks and writes on brand leadership and communication.

His work includes the redesign of Atlantik-Brücke, the development of the F-LANE brand for the Vodafone Institute, the rebranding of Team Gesundheit and Fairment, and the brand expression of hospitality tech pioneer LIKE MAGIC.

He learned the craft on international assignments at Interbrand Zintzmeyer & Lux. He later led communications and brand management for Gorilla Natürlich Fastfood and for Clean Tech World, Europe’s first cleantech trade fair.

In 2013, he co-founded muxmäuschenwild and helped build the agency over nearly a decade as Managing Director, Creation. Since 2022, he has led brndmrk, a strategic brand consultancy focused on brand development and long-term brand leadership.

Points of

View

The AI Branding Misunderstanding

Why Brands Need to Act Before They Lose Relevance While AI is already changing the conditions under which brands compete, most of the discussion still revolves around tools and productivity.…

Brand Logic: Why More Can Mean Less

Some brands feel surprisingly big even when they do relatively little. They are not constantly broadcasting. They are not pushing out campaign after campaign or trying to dominate every channel.…

Branding Is Broken, Or Why brndmrk Felt Necessary

So here it is: brndmrk. Because the world clearly needed one more brand consultancy? I would say yes. To explain why, I need to zoom out for a moment. What…