Agency lead for strategy, naming, brand development, and activation

Brand strategy, naming, identity, implementation, design, on-site branding, web design, PR, social media, events, activation

F-LANE launched as Europe’s first accelerator focused on startups founded by women or building solutions for women in tech. The brand needed to feel credible to partners and energizing to founders while maintaining the right distance from the Vodafone parent brand.

Vodafone needed to be visible, but not dominant. The program had to stand on its own.

The work developed the name, the strategic foundation, and a visual system that could scale across digital and physical environments. The result acknowledged the relationship to Vodafone without being overshadowed by it, giving F-LANE a clear and independent presence.