Agency lead for brand development

Strategy, corporate identity, graphic design, packaging, UX and web design

The task was to define the positioning for Philosoffee and its cold brew line while developing the full brand expression. The first step was to create clarity around the architecture itself.

Philosoffee set out to make specialty coffee more accessible and more culturally relevant. Coffee was treated not just as a product, but as a point of view.

The result was a new parent brand with a clear endorsement logic for future product brands and a visual system designed for immediate appeal and long-term flexibility. The identity connected the origin of the beans with the expectations of an urban audience, using the Colombian screech owl as a distinctive brand figure and building an expandable set of visual elements around it.